Our Mission:

Transforming information into insight to support critical business decisions.

Diagnostic Measurement Group is a boutique insights and strategy agency dedicated to empowering business-decision makers with in-depth knowledge of their customers and consumers through custom marketing research design and cutting-edge technologies.

 
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Predictive Insights

Companies require predictive insights to develop impactful strategies before they execute in-market. DMG’s proven marketing research techniques bring deeper, richer insights to support Marketing, Product Development (R&D), and Executive Management’s critical decision-making.

Case Studies>>

 
 

August 2020

DMG did a fantastic job delivering a TURF analysis for various beverage innovation concepts at Panda Express. I was totally impressed by their level of clarity, rigor and strategic thinking. DMG not only understands what you need, but why you need it, and your possible blind spots.

Global Strategic Insights, Coca-Cola/ Read more…