Our method: utilize proven predictive techniques combined with cutting-edge technologies

DMG utilizes proven predictive classical marketing research techniques and combines them with cutting-edge technologies to bring deeper, richer insights to support Marketing, Product Development (R&D), and Executive Management’s critical decision-making. Below are some of the many services DMG provides across various industries.

Buy-side / Sell-Side Diligence

Diligence with just a P&L and balance sheet is like looking at a car for sale without checking under the hood. DMG provides insights for management consulting and private equity firms to better understand acquisition targets, their brands and consumer dynamics, within a competitive landscape, to make more informed decisions and valuations.

Innovation Development Support

Cross-functional innovation teams require both visceral creative feedback and projectable benchmarking. DMG utilizes design-thinking principles through various qualitative, ethnographic and quantitative survey techniques to support innovation development and ensure alignment with consumer preferences, attitudes, and behaviors.

Predictive Modeling

The best predictor of future behavior is more than just looking at the past. DMG utilizes state-of-the-art advanced statistical techniques to build predictive models of consumer attitudes and behaviors to support critical business decisions, strategy development, and volume forecasting.

New Product / Service Assessment

Assessing new products and services prior to launching in-market provides companies with in-depth understanding and risk-management. Consumer/customer reactions to new products and/or services highlight opportunities to strengthen the offering and avoid potentially devastating pitfalls.

Attitude & Usage Measurement

It is critical to understand your competitive landscape and what attitudes and behaviors drive purchase behavior. To achieve these insights, we use the latest technologies to enable quantitative, qualitative, and ethnographic methodologies and sampling techniques to assess specific consumer targets within a competitive context and understand prevailing attitudes, behaviors, need-states, unmet needs, and paths to purchase.

Price Elasticity Measurement

Pricing strategies are rarely straightforward and relying on in-market data is frequently too late. We help companies price their products and services correctly the first time by using various statistical techniques to develop pricing strategies to maximize revenue, profit, or growth (i.e., penetration and/or frequency).

Product Sensory & Packaging Testing

A positive usage experience is the key determining factor in repeat purchase (where most long-term volume is sourced) and packaging on shelf is often the primary source of awareness. DMG designs custom in-home usage testing methodologies and utilizes central-location facilities with fully-equipped commercial kitchens to evaluate products and packaging and provide diagnostic information to strengthen and improve products and services.

Digital Communication Assessment

With digital advertising increasingly becoming the lion's share of brand communication, it is critical that communications are optimized for specific target audiences. DMG employes cutting-edge technologies to guide development of digital communications for optimal impact and efficiencies.