Making an impact with predictive insights
Discover companies who have experienced Diagnostic Measurement Group’s positive impact on their strategy development, consumer perceptions, and critical business decisions.
Predictive Modeling Case studies
The best predictor of future behavior is more than just looking at the past. These case studies show examples of advanced statistical techniques are used to build predictive models of consumer attitudes and behaviors to support critical business decisions, strategy development, and volume forecasting.
Buy-side / sell-side diligence case study
Diligence with just a P&L and balance sheet is like looking at a car for sale without checking under the hood. The Kearney case study demonstrates insights for management consulting and private equity firms to better understand acquisition targets, brands and consumer dynamics, within a competitive landscape.
New Product / service assessment case studies
Assessing new products and services prior to launching in-market provides companies with deep understanding and risk-management. These case studies highlight consumer/customer reactions to new products and/or services opportunities to strengthen the offering and avoid potentially devastating pitfalls.
Attitude & Usage Measurement case studies
It is critical to understand the competitive landscape and attitudes and behaviors that drive purchase behavior. These examples show quantitative, qualitative, and ethnographic methodologies and sampling techniques to assess specific consumer targets within a competitive context and understand prevailing attitudes, behaviors, need-states, unmet needs, and paths to purchase.
Price Elasticity Measurement case studies
Pricing strategies are rarely straightforward and relying on in-market data is frequently too late. Explore these case studies that utilize statistical survey techniques that help companies price their products and services correctly the first time with an appreciation that pricing strategies may be strategically developed to maximize revenue, profit, or growth. .
Product Sensory & Packaging Testing Case studies
A positive usage experience is the key determining factor in repeat purchase (where most long-term volume is sourced) and packaging is often the primary source of awareness. Explore how DMG’s uses custom in-home usage testing methodologies and central-location facilities with full-commercial kitchens to evaluate products and packaging and provide diagnostic information to strengthen and improve products and services.
Innovation Development Support case studies
Cross-functional innovation teams require both visceral creative feedback and projectable benchmarking. These case studies use design-thinking principles through various qualitative, ethnographic and quantitative survey techniques to support innovation development and ensure alignment with consumer preferences, attitudes, and behaviors.
Digital Communication Assessment case study
With digital advertising increasingly becoming the lion's share of brand communication, it is critical that communications are optimized for specific target audiences. DMG employs cutting-edge technologies to guide development of digital communications for optimal impact and efficiencies.
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